Sometimes the task becomes even more challenging as the clients either have the graphic vision in their head but cannot sufficiently interpret the words to describe this intense visual. Other clients sometimes don’t have a solid understanding of what design concept they are looking for in the initial stages of the design process.
Our experienced and skillful team of graphic designers handles such situations to a tee. They help to understand what's the ideal solution on how to put together a customized design process for each unique client.
We fully understand that the project should offer more than just aesthetics, that's why we make sure both technical and informative sides are equally developed. Probably everyone can remember a time they came across a website full of beautiful design elements, but the interest quickly faded away as its purpose wasn’t clear and eventually left having no clue what the offering was. That’s why we prioritize ensuring the potential consumers understand the company, the product, by encompassing eye-catching visuals and text.
Creating a product that takes both sides into account is challenging, but at Brainstorm, we make sure the clients got what they came for.
1. Aligned vision with client
2. Setting the expectations
3. Q & A with Client
4. Understanding the mission
At Brainstorm, we can wholeheartedly state this is where success is truly determined. In this critical first stage, our designers and the client discuss the project and set the end goal. It is essential to ask as many questions as possible to make sure both of us have the same vision. These questions give a deeper understanding of each project’s real purpose and from there developing expectations for the final product. In order to avoid further complications, we make sure no point remains unclear.
Intently Research the Market
1. Competitor Research
2. Market Analysis
In this stage, we start doing intense market research. More than the average company as we want to impress our customers with our commitment to getting ahead. We intently want to see who are all the competitors, any upcoming trends, analyze the consumer demographics of the target audience, all of their preferences, lifestyle and anything that can help have a better understanding of what the product should look like to interest those people. We do as much research as we can as we don't want to repeat the competitive company’s products and mistakes.
1. Produce estimation
2. Showcase wireframe creation
3. Understand and explain the functionality
Time to manage expectations. Usually, this is where our clients tell us they need everything by tomorrow. Our internal rule at Brainstorm is the lower we maintain expectations, the higher we succeed. We discuss everything with the client and estimate how much times the development process is going to take. We like to play it safe here!
From there the following step is creating wireframes. Those are schematic sheets of the application’s or the website's screens. Even though these sheets are not thoroughly worked on and don't have much detailed design elements, they enable us to compose a skeleton of the product and show our client how different parts within the site will fit together and function.
Concept Development & Revision
1. Design concepts revelation
2. Defined decision-making process
When it comes to creating design concepts, we tend to create at least three options so that our clients have a variety of directions to choose from. Besides showing our ideas, usually, we also guide them toward making the best decision for their brand by thoroughly explaining which direction is going to achieve the best results based on the brand’s specifications. The last word is always the client's; however, we always express our point of view because we truly want to see our clients succeed.
1. Testing with the live site
2. Fixing the bugs and flaws
3. Continuously repeat till launch
Now that everything is complete or at least seems so, we start the testing process. We highly value both our and our clients time, hence before presenting the final product to them, we properly test it as a potential consumer and make sure there are no bugs or errors. It’s important to remember that mistakes are lessons during this timeframe.
Build to Grow + Scale
1. Following the latest trends
2. Adapting to market evolution
3. Taking calculated risks to grow
The initial design process is over, but we believe keeping up with the latest trends, and updating to adapt to market evolution is necessary to maintain its success. So now that the sprint has ended, it is time to run the marathon.