Full SEO Beginner Level

Offline

Full SEO Course

Offline, by Anna Zilfugharyan

Senior SEO Specialist

If you want to push your website’s rankings to top and drive organic traffic to get the best results in Search Engines, then SEO is a vital part of your marketing path! SEO stands for Search Engine Optimization and is one of the most successful and proper digital marketing tactics. Learn on-site, off-site and technical SEO techniques and gain practical experience thanks to our dynamic and detailed course.

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Monthly Price

55.000 AMD

Duration

3 months

Frequency

2 days a week

Time

Monday - 19:30-22:00
Saturday - 12:00-14:30

Level

Beginner

What You Will Get

Understanding of SEO Fundamentals

You will learn the basic principles and concepts of SEO, including keyword research, on-page optimization, off-page optimization, content creation and optimization, technical SEO.

Monitoring and Analytics

The course will cover tools and techniques for monitoring SEO performance and analyzing website traffic, keyword rankings, and other relevant metrics using tools like Google Analytics, Google Search Console, and third-party SEO software.

Local SEO Strategies

Local SEO Strategies: For businesses targeting local customers, the course may include modules on local SEO techniques.

Practical Implementation and Case Studies

Hands-on exercises, real-world examples, and case studies will reinforce learning and demonstrate how SEO strategies are applied in different scenarios.

Overall

Overall, a full SEO course provides participants with the knowledge, skills, and tools needed to improve website visibility, drive organic traffic, and achieve business objectives through effective search engine optimization techniques.

This course is for you, if you have:

Basic understanding of English

Ability to create appealing content

Desire to push websites to the best positions in SERPs and get organic traffic

Apply now!

Course Program

Introduction Part

What are search engines?
How do search engines work?
What is a SERP layout?
Test task

What is SEO?

What is SEO?
Why do websites need SEO?
What is Organic Traffic?
Organic vs Paid Traffic
Test task

Crawling, Indexing and Ranking

What is the process of crawling?
What are bots?
How does page indexing work?
What is “ranking” and how to rank a webpage?
Test task

Onsite SEO Part

What is a keyword research and how to do it?
What is keyword mapping?
What are Onsite elements?
How to do a Competitor research?
How to Conduct a Proper Content Optimization?
What is Website architecture?
How to Set a Proper On-Site SEO Strategy for an Exact Business Type?
Test task

Technical SEO

HTTP and HTTPs protocols
URL structure and canonical tags
Robots.txt and sitemaps
Schema
Meta Tags
Site Speed and Core Web Vitals
Directives
Status Codes
How to perform technical audit
Test task

Off-site SEO and Link Building

Anchor Texts
External Links
Bad (Spammy) Links
Link Analysis
Building links
Link Building strategies
Test

Local SEO

What is Local SEO?
What is E.A.T?
How to optimize your website for local SEO
Keyword research for local SEO
What are citations?
What is GMB?
Online reviews and reputation management
Geo-targeted optimization
Test task

Reporting

Introduction to reporting tools
Data analysis for SEO reporting
Introduction to Google Analytics, Google Search Console and other reporting tools’ important metrics

Final Test